Business card analytics
Every view, save, tap and scan of your card, counted and laid out so you can see what works.
Business card analytics show what happens after you hand your card out: how many people opened it, kept it on their phone, saved your contact or tapped a button, which QR code brought them, and where in the world they were.
What are digital business card analytics?
Every card counts what happens to it: each view, each time somebody keeps it on their home screen or says yes to updates, each Save contact, each tap on a button, each scan of each QR code and each reply through the form. Your Analytics screen lays those counts out by day, over seven, thirty or ninety days, or a year.
When your card opens, the view is counted with the country it came from, and the card keeps one line about the device it was opened on: the kind of phone, the browser's own description, the page it came from and when it was last opened. That happens for every visitor, and the device line is kept while your card exists. No visitor's IP address is ever kept.
A visit can also be kept as a record of its own, with the city, the link it came through, the pages opened and the hour. Visitors in Europe, the United Kingdom and Switzerland, and any visitor whose country cannot be told, are asked first with a one-line bar on your card, and that record is kept only once they press Allow. Each record is kept for 120 days.
The numbers are there to answer ordinary questions. Did the stand at the fair do better than the box of printed cards? Do people save your contact, or only look? Which day of the week are you looked up most? The answers are on one screen, and the daily figures download as a spreadsheet.
What is counted
Counting happens on your card itself, whichever way a person reached it. The one thing ever asked of a visitor is the one-line bar, and only where it is needed.
Every visitor
- Views, with the country
- Cards kept on a phone
- Yes to updates
- Save contact
- Taps on each button
- Scans of each QR code
- Replies through the form
- One line about the device
The record of a visit
- The city
- The link it came through
- The pages opened
- The hour and the day
What analytics do for you
From a view to their details in your list
The funnel follows people from seeing your card to engaging with it, tapping a link, saving your contact, adding your wallet pass and sending you their details, and shows how many make each step. Four tiles at the top compare the window you chose with the one before it.
- Seven, thirty or ninety days, or a year
- Each step with the share that made it
- A rise or a fall against the window before
Where they came from
Each tracked link and QR code has a row of its own with how often it was used and the share of views that turned into a tap. Countries and cities, phones and computers, and the ways people reached your card are listed beside them.
- Every link and QR code on its own row
- Countries and cities, with their flags
- Phones, tablets and computers
When they look
A grid of days and hours, in your own time zone, shows when your card is opened most. The chart under the tiles shows views, new devices and scans day by day; point at a day to read its numbers.
- Views, new devices and scans, day by day
- The busiest hours of the week, in your time zone
- The daily figures as a spreadsheet download
The counts and the record of a visit
Two kinds of numbers, kept two different ways.
| The counts and the device line | The record of a visit | |
|---|---|---|
| What they are | Views with their country, keeps, saves, taps, scans, and one line about each device | The city, the link used, the pages opened and the hour |
| Who is counted | Every visitor | Everybody, once visitors in Europe, the UK and Switzerland press Allow |
| How long they stay | While your card exists | The last 120 days |
| Where you see them | The tiles, the funnel, the chart and the countries | The cities and the hour grid |
| IP addresses | Never kept | Never kept |
How to read your card's numbers
Give each place its own link
Make a QR code or a link for each place you hand your card out, so each one is counted on its own.
Open Analytics
In your dashboard, open Analytics and pick seven, thirty or ninety days, or a year.
Follow the funnel
See how many of the people who opened your card went on to tap, save your contact, keep it on their phone or write to you.
Compare your links
Read each link's row to see which place works best, and download the daily figures if you want them in a spreadsheet.
Where the numbers come from
Every count starts with somebody opening your card, one way or another.
The digital card
Your card on its own address, kept on their home screen and sending the notifications you write.
The digital card→Tracked links and QR codes
A short link and a QR code for each place your card goes, each with its own count.
Tracked links and QR codes→Lead capture
A form on your card for their name and number, and a list of everybody who wrote.
Lead capture→Notifications and automations
Messages you write, and messages that send themselves, on the phones that kept your card.
Notifications and automations→Questions about card analytics
What counts as a view?
Each time your card is opened: from a link, a QR code, a search, or the card kept on a phone's home screen.
Can I see who looked at my card?
You see how many people did, where from and on what kind of device, but not who they are, unless they send you their details through the form on your card. Every one of those is kept, and with Pro you read them in your People list.
Why do some visits show no city?
Visitors in Europe, the United Kingdom and Switzerland are asked first. Until they press Allow, the record that carries the city is not kept. Their view is still counted with its country, and the card still keeps its one line about their device.
How far back can I look?
The counts go back a year on the screen, and the line about each device stays while your card exists. The record of each visit, with its city and the link it came through, is kept for 120 days.
Which plan includes analytics?
Analytics is part of Pro. On the free plan the screen is shown greyed, so you can see what it holds before you choose.
See what your card is doing
Share your card with a link for each place, then open Analytics and let the numbers tell you which place works.