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Which buttons and links people tap

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Interactive Links & Actions lists every button on your card with how many times it was pressed in the period, and what share of your views that is.

In your dashboard: Insights > Analytics > Interactive Links & Actions (CTR)

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Interactive Links & Actions (CTR) on Analytics has a row for each button on your card, busiest first. A button nobody pressed is still listed, at 0.

  • The button's name as your card shows it, and a small tag for its kind, such as Call, Messaging, Web or Social.
  • Where it goes, such as your number or your website.
  • How many times it was pressed in the period, shown as a number followed by the word clicks.
  • The share of your card's views in which it was pressed, shown as a percentage followed by CTR. CTR means click-through rate: presses divided by views.

The buttons counted are calling, text messages, WhatsApp, Telegram, email, your website, directions, saving your contact, ways to pay and booking a time. All your social profiles share one row, Social profiles, because presses on them are counted together. Other kinds of button are not counted, so they are not listed.

A button you have since taken off your card still shows if it was pressed in the period, because the presses really happened.

Good to know

No buttons yet? Open my card takes you to My Card to add some.

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